AI Consultancy · Netherlands & Hungary
If it's the second one, that's not a you problem. It's a workflow problem — and it's exactly what I look for. I work with owner-led businesses in the Netherlands and Hungary to find, implement, and sustain AI that fits how your business already works — and just as often, to tell you plainly where AI doesn't belong at all.
"Most businesses don't have an AI problem. They have a workflow problem that AI could solve — if someone would sit down and actually figure out which one."
Each engagement is designed for a specific stage of AI adoption. Start with Map, or jump straight to what fits.
How an ops team stopped losing hours to repetitive clicks
“The system runs the same way on record 1 and record 1,000. We don't have to check the work anymore — the report does that for us.”
— Operations Lead, water risk & compliance platform
The founder

4+ years
hands-on AI & agentic systems
Microsoft · Nokia
Liberty Global
I spent over a decade inside large organizations — Microsoft, Nokia, Liberty Global — leading digital and financial transformation programs across Europe. At Liberty Global, I replaced disconnected spreadsheets with automated workflows, cutting reporting time from 5 hours to 30 minutes.
In 2023 I left enterprise programs to do this work directly for smaller, owner-led businesses — the companies that don't have a 5-country rollout team, but have the exact same problems. MDLR Flow exists to bring enterprise-grade discipline to businesses that enterprise consultants never call on.
That discipline isn't the whole story, though. It's paired with something less official: I've never been able to leave a messy spreadsheet or a clunky workflow alone — years of hands-on Excel, Power Query, and Power BI work, and hands-on AI practice since 2023, all in service of the same habit.
If you've sat through an "AI transformation" pitch before and walked away with a deck and nothing else, this isn't that — I don't just recommend the fix, I build it. That crossing point, between what I can't stop noticing and what I actually know how to fix, is where the real value shows up for your business.
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Businesses I've worked with
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